Hotel Management Diploma Program Courses

Hotel Management Diploma Courses

  • Security and Loss Prevention (RDSC) (HMD)
  • Managing Front Office Operations (RDSC) (HMD)
  • Hospitality Facilities Management and Design (RDSC) (HMD)
  • Hospitality Sales and Marketing ((SMSC) (HMD)
  • Management of Food and Beverage Operations  (HMD)
  • Hotel and Restaurant Accounting ((SMSC) (HMD)
  • The Lodging and Food Services Industry (HMD)
  • Managing Housekeeping Operations (RDSC) (HMD)
  • Supervision in the Hospitality Industry (RDSC) ((SMSC) (HMD)
  • Leadership and Management in the Hospitality Industry (HMD)
  • Managing Hospitality Human Resources (HMD)
  • Revenue Management ((SMSC) 
  • Convention Management and Service ((SMSC) (HMD)

    Available courses

    In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This course goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The course explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties. 

    The sixth edition provides the latest information on trends shaping the lodging and food service industries, including technology and social media, marketing to Millennials, sustainability, and the "farm-to-fork" movement. Most of the "Insider Insights" that open each chapter are new to this edition.   

    There are new sections on distribution, revenue management, and customer relationship management; updated profiles of frequent business travelers; and a new section on "wellness devotees" in the "Other Special Marketing Segments" section.   

    Learners will gain:

    • A thorough introduction to hospitality sales and marketing
    • Insight from numerous real-world examples of effective hospitality advertising campaigns and promotions
    • Insider information from industry professionals sharing their perspectives on current issues in hospitality sales and marketing
    • An understanding of the role the Internet plays in today's hospitality marketing efforts

    You will learn how to handle today’s engineering and maintenance concerns. This course covers all major facility systems, including food service equipment and design. Non-engineers can learn how to understand and speak the language of suppliers and maintenance/engineering staff. Students will also learn techniques to reduce expenses and increase efficiency and learn how the latest technology can streamline operations.